Dove, a highly-recognized brand in North America, is at the receiving end of some feel-good news as of late.
“Working dads shouldn’t have to choose between their children and a paycheck — because when they take paternity leave, it benefits families, workplaces and communities,” the company said in the article.
How awesome is this initiative from Dove? Not only does it encourage family unity by giving men the opportunity to make use of paid paternity leave, but further, this initiative challenges the stereotype that women are solely responsible for raising newborn children.
I think it’s absolutely fantastic.
It’s also commendable that Dove, a company with a massive platform, is using their voice to promote inclusivity and familial investment. When a company the size of Dove can use their social presence to contribute to a positive cause, what’s not to like?
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Wow! That’s truly amazing what they’re doing 👏
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I completely agree. Thank you for reading!
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