Why do we pay so much for a brand name?
September 24, 2020
A couple of days ago, a package arrived on our front porch from Aritzia. If you’re unfamiliar with Aritzia, it is a pricy women’s clothing brand that originated in Vancouver, BC in the 80s and has grown into an incredibly successful and highly-recognized name in the fashion world. I was rather surprised to see this … More Why do we pay so much for a brand name?