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Tag: Name Brands

Why do we pay so much for a brand name?

September 24, 2020

A couple of days ago, a package arrived on our front porch from Aritzia. If you’re unfamiliar with Aritzia, it is a pricy women’s clothing brand that originated in Vancouver, BC in the 80s and has grown into an incredibly successful and highly-recognized name in the fashion world. I was rather surprised to see this … More Why do we pay so much for a brand name?

4 Comments Why do we pay so much for a brand name?

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