If you’ve been in the beauty game for a while, you’re undoubtedly familiar with e.l.f. Cosmetics and probably don’t need to read this post, although I encourage you to do so regardless. If you’re newer to the beauty game, allow me to introduce you to this wonderful cosmetics company called e.l.f. Cosmetics.
e.l.f. has been around the block a few times, but I genuinely feel as though a lot of folks either overlook this company or refrain from even giving it a chance because it is so insanely affordable. I will be honest and admit I thought these things before giving some products a try, and I am so happy I did not allow my misconceptions to cloud my judgment and prevent me from giving the products a chance.
I’ve been using the e.l.f. Wow Brow Gel for a couple of years now, and I love it. If the name didn’t give it away, this guy is intended to be applied to eyebrow hairs to keep them in place, and the product does just that. It also has a subtle tint to add some fullness, and a tube costs a whopping five bucks. Personally, I think it’s better than any Benefit Cosmetics gel I’ve ever tried, and it’s a quarter of the cost.
I recently tried the e.l.f. Power Grip Primer + 4% Niacinamide, and after using it twice, I can say my makeup did not budge (I wore this to a wedding) nor did my oily skin breakthrough at any point. It retails for roughly 13 bucks.
e.l.f. Cosmetics makes just about any type of makeup product you would need, and their affordability sets them above in the cosmetic realm, if you ask me. Their products are top-tier, despite them being so affordable, and you can find e.l.f. products in most drugstores and Walmart.
ontheedgeofeverything 
