For a school project, a group of my classmates and I were asked to create a presentation about Sysomos, a social media analytical program. I thought I would use the information from this presentation to create a blog post in case anyone is interested in Sysomos and what it has to offer.
- Sysomos is a social media software company
- Keep up with latest trends in social media
- An interface that allows organizations to manage all social media tasks on one platform (publishing, engagement, listening, curation, analytics)
- Over 1,000 customers, covering top brands and leading agencies that operate regionally
- Help businesses leverage social insights to inform business decisions and actions outside of marketing, too
- Equipping the world’s best digital marketers with the technology to optimize the value of their work
- Insights-driven social platform is designed to help you search, discover, listen, analyze, publish and engage
The services they provide:
- Implementation Services: they install and configure Sysomos program accurately to work long term
- Education Services: they create a training program specifically designed for your team, that they base on a needs analysis they conduct with your team.
- Reporting Services : they have an analyst team that creates custom reports for your team, and delivers the metrics right into your inbox
- Managed Services: their team can manage your accounts, either by joining you in meetings or tapping in remotely
Cost
- “Influence and Optimize start at $1,000 per month for five seats ‘on an annual commitment for the global data,’ according to the company.”
- Sysomos does not offer a subscription plan (96% of apps do)
- Sysomos does not offer a free trial (81% of apps do)
- Sysomos does not offer a free, temporary plan (24% of apps do)
Benefits
- Real-time online social monitoring and engagement as it It collects all relevant information online so companies can track and measure activity around their brands and products.
- This includes Facebook trends and topics analysis which lets users uncover what people interact with.
- Their social media presence allows for users to familiarize themselves with Sysomos’ services and make inquiries
- 8 office locations (accessibility)
Advantages
- Sysomos is a highly beneficial system and tool for large-scale companies and organizations
- “Gives marketers the easiest way to search, discover, listen, publish, engage, and analyze at scale across earned, owned and paid media.”
- “Sysomos is a leading edge visual analytics and psychographic tool designed to help you uncover new insights, content opportunities, and audiences by behaviors and interests.”
- Good customer service (Dylan’s experience)
Disadvantages
- Website layout can be confusing to use, specifically for someone new to Sysomos
- Website is not mobile friendly (Koji)
- Sysomos is targeted to benefit and aid large-scale companies and organizations, therefore their target audience is somewhat limited, excluding small businesses and small business owners in particular
- Price
Conclusion
- We believe Sysomos is a highly advantageous online tool for large-scale companies and organizations
- Sysomos is somewhat exclusive in their target audience due to their failure to offer experimental trials and their price
- The reliability of highly recognized and reputable brands upon Sysomos is, to us, a clear indication of the efficient and successful performance of the tool
ontheedgeofeverything 