Canadian Agriculture Day was on Feb. 12, and although a few days have passed since this tremendous social media initiative occurred, I still wanted to draw attention to it as it is such an important day of celebration in our country.
Before I delve into the topic any further, I wanted to mention ag Twitter. Never heard of ag Twitter? Well, it’s essentially an agriculture component of Twitter that ag industry members use to communicate with one another and share pictures and ideas of their own. In Ontario, specifically, use of the hashtag #ontag is hugely popular within ag Twitter, and other provinces and counties have their own unique hashtag as well.
You can likely imagine the high intensity of tweets within ag Twitter that occurred on Canadian Agriculture Day, and seeing ag industry member’s participation in a day that recognizes and applauds farmers, producers, and other people involved with agriculture was incredible. There was also a significant amount of participation in the use of the #CdnAgDay hashtag throughout ag Twitter from the general public, which, to me, was encouraging to see, as it indicates people who are not involved in the ag sector also wish to support and be involved with the industry.
An ag organization, Agriculture More Than Ever, is responsible for our celebration of Canadian Agriculture Day. This group truly initiated this social media phenomenon, and if you’re interested in their involvement with the celebration, be sure to visit their website.
As their site states, “Canada’s Agriculture Day is a time to showcase all of the amazing things happening in our industry and create a closer connection with consumers about where their food comes from and the people who produce it. It’s important for all of us in the industry to show our ag pride, celebrate our industry and be part of the food conversation every day.”
Personally, I couldn’t agree more.