We’re all aware of the looming environmental crisis facing us and upcoming generations as a result of excessive pollution and global warming. Many of us are conscious of the importance of reducing our environmental footprint and further being as sustainable as possible, and as it turns out, a billboard has taken this responsibility to the next level with its eco-friendly properties.
According to an article from The Good News Network, a Dutch innovator has developed a billboard to cleanse the air surrounding it by consuming smog.
Pretty neat, right?
And the innovator in question, Daan Roosegaarde, along with his studio in partnership with the University of Monterray, isn’t stopping at just one billboard. The first is “just one of the billboards currently set up in Monterray, Mexico,” and “each ad space has been coated with a specialized resin that attracts nearby air pollutants and converts them into oxygen when exposed to direct sunlight,” and “the photocatalytic nanotechnology works … to cleanse airborne pollutants from indoor spaces.”
One of these billboards produces the same amount of purified air as 30 trees in six-hour intervals, and it can work to cleanse its surrounding air for up to five years, the article says.
As for why this first billboard of its kind was chosen to situate in Monterray, the article says this highly polluted city is “nestled in a valley where there is very little space for trees or greenery,” therefore, “the billboards are considered a revolutionary new tool for urban health.”
I’ve never considered how a billboard could be constructed to serve as both an advertisement medium and an environmentally sustainable tool, but here we are. I think this development from Roosegaarde is positively incredible, and if this creation is any indication of what we could see in the future in terms of proactive environmental contributors, I look forward to what is coming.