Nike’s sales are only going up

I’m assuming you’ve already heard the news, but in case you haven’t, Nike caused quite the stir when they debuted Colin Kaepernick’s face as the lead of their 30th anniversary “Just Do It” campaign. Kaepernick’s personal slogan for the campaign reads “Believe in something. Even if it means sacrificing everything.”

Kaepernick is best known as the former quarterback for the San Francisco 49ers who began a political movement involving kneeling during the American national anthem. When Nike launched the campaign last Monday, their shares fell 3.9 per cent the next day. Since, however, their online sales have increased by thirty-one per cent, according to an article from Global News.

Some people took the news a tad dramatically and literally filmed themselves burning their Nike gear. I acknowledge that everyone is entitled to their own opinion, however, rather than literally wasting Nike merchandise you no longer wish to support, consider donating it to a shelter for someone who truly needs it.

Others are responding positively to the campaign, with Tiger Woods commenting he enjoyed the ad, according to the Global News article.

I’m going to abstain from sharing my opinion towards the whole kneeling-during-the-anthem dilemma and focus on this pretty risky move from Nike instead. This campaign is incredibly bold, and things could have gone sour very quickly. I’m quite surprised their sales have increased so much since the launch of the campaign, considering the amount of outrage I saw on social media following the announcement. I think it’s safe to say Kaepernick is the underdog in this situation.

I will stress, however, how completely stupid it is to burn or destroy any Nike clothing you own if you’re upset with the new campaign. As I said, please donate it to someone who could make genuine use of it rather than letting emotions overcome you.

Photo credit: <a href=””>Seatacular</a&gt; on <a href=””>Visual hunt</a> / <a href=””&gt; CC BY-NC-SA</a>






2 thoughts on “Nike’s sales are only going up

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