Why aren’t we talking about the challenges of owning a small business?

My sister is a small business owner. Her business, Earthly Delights, consists of ready-made, frozen meals, bath products, and also woodworking, so it’s safe to say she’s a pretty busy lady.

My sister’s business has tremendously taken off this year in terms of her meals, specifically her soup. Several stores in Ontario now carry her products, and her list of clients continues to grow. My family and I are so proud of her considering we’ve been by her side with her endeavours since day one.

She and I were talking about her work the other day, and she said something to me that really got me thinking. I was asking her if she had heard from any new stores that would be interested in carrying her product, and she and I began to discuss the concept of rejection, specifically in the context of owning a small business. She explained to me that out of the significant number of stores she has reached out to in hopes of promoting her product, she’s heard back from a handful, and hasn’t heard a thing from the rest. She said to me that the occurrence of rejection in owning a small business can be relatively high in its early stages, and she questioned why this isn’t something that is being discussed.

I have to say, I completely agree with her.

Why isn’t rejection, and furthermore the wide array of issues that present themselves in owning a small business, something we bring to the forefront? Why isn’t there discussion and support for the people who are facing issues such as these at this time? I’m not entirely sure, aside from perhaps a hesitation to share the downsides of business with others. But, if we don’t talk about these things, how can we expect to improve the issues at hand and support one another?

Owning a small business is no easy task, and it’s time we start talking about the challenges associated with it. For ourselves, and for others.

6 thoughts on “Why aren’t we talking about the challenges of owning a small business?

  1. Hello! Just came across this post, and I guess a short answer could be that every journey is unique. I have been doing the small business shuffle for a while, alongside working freelance gigs.
    Working for yourself is simple: take valuable skill and portfolio, market self, work it until you have to turn down work.
    Small businesses are like children. You just can’t possibly know what it will grow into, you can only nurture it and enjoy the journey. Everyone will experience their own challenges along the way.
    I think they often end up being a judgement call between whether to spend money on a given solution or spend your own time. Schedule time to do it or hire it out. Build the thing or buy the turn-key thing. Learn the skill or pay for the service.

    Liked by 1 person

  2. I think we tend to share successes with friends, family, especially potential clients, because we want to give the impression of big things happening, assuming that will either make them want to help me continue the momentum, or they’ll think “I want to work with that guy!”

    Liked by 1 person

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