I have no shame in admitting that I am a bit of a coffee addict. I am someone who thoroughly enjoys java, and while some of us are very particular with the type of variety of coffee we drink, I’m really not too picky. If it’s coffee, I’ll drink it.
That being said, I do have an appreciation for McDonald’s coffee. I actually prefer it to Tim Horton’s coffee, and as it turns out, there is more incentive now than ever to try out some of McDonald’s coffee, thanks to an environmentally friendly initiative involving their coffee cups.
“McDonald’s UK will begin testing a new system of reusable, returnable cups to cut back on the demand for hot beverage to-go containers that sees 600 billion of them produced per year around the world.
“Instead of relying merely on biodegradable or recyclable cups, McDonald’s vice president of global sustainability, Jenny McColloch, is opting for a reusable system of drink cups made by a company called Loop.
“This initiative aims to give consumers a greater sense of responsibility towards the cup, and waste in general,” explains an article from The Good News Network.
“In their system, a small deposit will be paid on each cup which will be returned to the buyer upon its deposit into a special in-store bin, or at collection points in other participating stores across the country, like Tesco, where they can be rounded up and brought to a facility to be sterilized and sent back to the restaurants to be used again.
“Loop is hoping for 100 deployments from each cup, a marked increase over traditional ones, while McDonald’s and McColloch hope that the more restaurants implement these sorts of measures, the greater the infrastructure for broad circular economic activity will grow to be, allowing more and more companies to join in eco-friendly practices,” says the article.
I didn’t need an extra reason to go out of my way to grab some McDonald’s coffee, but here’s to hoping this initiative makes it from the UK to here in Canada.