Turning tequila into … straws?

I’ve been writing about environmental conservation efforts quite a bit as of late, and for good reason. It seems as though every time I visit The Good News Network for some topic inspiration, I see yet another tremendous advancement in the context of sustainability.

And here we are again. This time, though, there’s tequila involved, which I personally have no issue with.

Just recently, “internationally renowned tequila brand Jose Cuervo unveiled their latest eco-friendly initiative: salvaging the leftover agave fibers from their distilling process and upcycling them into a more sustainable alternative to regular plastic straws,” says an article from, you guessed it, The Good News Network.

Naming its newest creation as the “Agave Project,” Jose Cuervo’s straws are supposedly the first of their kind, are bio-based and biodegradable, and can disintegrate roughly 200 times quicker than your average plastic straw. Created in collaboration with scientists at BioSolutions Mexico, as well as the Mexico-based PENKA production team, “the creation of the agave-based straws sets out to offer a more sustainable alternative for the beverage industry, and utilizes the tons of fibrous material left over from the tequila-making process,” the article explains.

The straws will make their appearance this year at Jose Cuervo events in the U.S. and Mexico, as well as in restaurants and bars.

The development of this innovative straw has been a long time coming for Jose Cuervo. A “family-run company with 225 years of tequila distilling experience, and the largest producer of agave by-product globally, Jose Cuervo has reportedly spent years exploring the potential of agave fiber as an alternative to plastic, paper, housing bricks, and fuel,” states the article.

While we haven’t heard of any uses of agave in regards to housing bricks and fuel, we are hearing about this unique advancement, and personally, I think tequila straws are pretty awesome.

Photo by Jose Cuervo



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